How to Use Online Social Profiles for Link Building & Promote your Business
Don’t get confused in-between Social Share & using Social Profiles For Link Building as they are two different terms. If you interlink your social profiles with your website & your website sharing your social link icons is call social share buttons.
There is another way that social profiles could be used to build links to the website as most people not knowing what they are doing & get their site into Spam & increase their Spam Score. One needs to be careful when using a company or personal online profiles to generate links as it is a tricky subject.
As Some people or many think it is spammy or misleading, especially when someone creates profiles for the sole purpose of getting links. The thumb rule of Social profiles is to have only one genuine profile for a business. Well, this rule is often taken advantage for shorter goals without knowing the end results from some people create multiple social profiles for link building & eventually this can affect the site score & highly possible that their social profiles may get banned & in this process, they might lose their original profile as well.
However, even though there are some shady marketers out there that intend to tweak & twist the real purpose of profiles, it doesn’t mean you can’t do it in a genuine way. Which can actually give you results for doing it right?
In general, It is possible to have real profiles that share your information about the business, background, and accomplishments like success stories or testimonials etc, while also using it for more than just a way for people to find you online. As you could have seen that if you try to fine or research something online then the results also tend to show social profiles with details.
The purpose of having online profiles on the main social networks and websites your core audience visit is not only important to online visibility as the social profiles can guide your visitors to your website where they can perform the purchase or service, but it can also help you grow your network, which can organically lead to drive more inbound links for your content.
Executive Profile’s Outreach For Better Organic CTR (Click Through Ratio)
When people connect with a real person from a company that they are trying to engage can provide them a better trust & results that are done by a company profile.
The social spamming has become so intense that many online users have started to ignore messages & requests from different brands on social networks as many different companies & brands try to lure them to buy products or share the content.
Which is why if a personal executive profile outreach can give a comfort zone to the online users as it is a known fact that personal connection does matter & it may be also possible to share content in this manner, however, it takes some real work to build a strong relationship in the first place.
There could be some digital marketing teams who may log into executive’s personal profiles to do the daily interaction for them as this is a common practice used by many top executives as they simply do not have to manage their personal executive profiles. However, there could be a drawback if the executive does not monitor the profile occasionally as he/ she needs to know what was said on behalf of him/ her & if he has to address it in person someday. The best way is to take a blueprint on a weekly basis from your online marketing team on what was going on & were there any concerns need to be addressed etc. As you both need to be on the same page all the time to run a successful business.
Linkedin As Social Business Network
Use LinkedIn to share your content with a specific group of executives.
LinkedIn is the perfect major platform for this, as executives can have their own profiles and can share content as needed. This is the only platform where most of the executive profiles can be found & can be interacted with.
If any executive is sharing any information or any link in person then they get more credibility, their link suggestions are much more like to be taken seriously by users than a company profile simply sharing links to their blog as the company profile blogs get very less interaction rate.
The reason for the links getting more credibility as executive’s profile is “vouching” for the content, making it more trustworthy as the audience feel they are getting those links personally.
Very often users like hearing the opinions of an influential person on LinkedIn or high profile people, so adding this personal touch can help increase interest in the content that you are sharing.
Promote your content with Facebook Ads & LinkedIn Promotions to drive traffic, Share & Likes or Links
Facebook is the best economical platform to deliver your Ads or promote your links as this is the place you can target your audience according to the specification that you require to promote the content.
Facebook can provide you good results essentially, with the right targeting and even as little as $30 to $50 you can get your content in front of the right people on Facebook & if the content is trending then your little investment can bring your organic traffic when people share your post.
LinkedIn is a platform which you can use if you are targeting a specific or very narrow group where you only want to reach some decision making executives to get them interested in your content as LinkedIn promotion is expensive than any other social platform offers. So use it wisely & do a narrow targeting.
Social profiles can help you to keep your audience updated with your content & promotions as it takes some time to increase the network but it does pay once you have some audience on your network. As you grow your network, you’ll find that people are more likely to share content with people they know, like & your website hits keep increasing, and trust. By focusing on building your online profiles by staying active is the key to getting results, sharing interesting and relevant information on a regular basis can keep your audience active on your content.
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