Easy Tips to Integrate Social Media With SEO To Boost Your Traffic
Integrate Social Media With SEO: In common language, Social Media Marketing & SEO (Search Engine Optimization) are dependent & interlinked strategies. Both strategies can give you organic traffic, also focuses on inbound traffic that can be used to build & appeal visitors naturally & in an organic way. As social media also relies heavily on high-quality content & a strong base of brand presence can be an added advantage.
The efforts that you invest in SEO can get double with your social media reach, also this is the fact that can be heard by many search engine marketers that the more your social media presence is the results can be increased in your search rankings.
If you are consulting any search marketers they try to HIDE the facts on how social media can influence your Google Organic Rankings or some of them do not know the strategies themselves to explain it to you.
Increasing Your No. of Followers
The more followers you have on Social Media can have a more significant influence on your rankings & traffic. A company which has a Twitter account with 50 to 100 followers do not get any ranking bonus from Social Media that a company big or small has a million followers on Twitter & a million Facebook page likes can get.
This does come with some stipulation as Google is able to detect the quality of your followers, which means if you buy 50,000 or 100,000 proxy or paid followers then this is not going to impact on your Organic rankings. If you want your Social Media to give you results in Organic Results then you have to build your followers manually & organically.
To increase your followers is a slow process, but it is also effective with your consistent interaction with your followers. Brand should be presented in a unique way with on a daily basis. Posing useful articles about your brand can be a help to stay connected, tips, general discussion or open inquiries also follow-up with your users in a conversation with a direct engagement with them. By initiating conversations & replying to direct messages are key to build a strong follower base & retaining them, with interactive following they encourage followers to revisit your social page & this helps to build your authority for the new potential audience.
Build & Encourage External Inbound Links
External inbound links are good for site & also good for ranking. Social media is also useful because it can encourage more external sites to link to your content as this can bring more visitors to your site, and the more diverse external links you have, the more authority (DA’ PA) you can gain in Google’s eyes as it will give your site more value while showing your results in any search. Of course, the catch to this is that you have to have high-quality, authoritative content to begin with & more the content can get you authority. Without content on your site, your external links cannot perform.
In general, when you publish content, social media serves simply as a broadcast channel. Your content, assuming it’s original and useful (Duplicating content is not recommended) is going to serve as bait, and your social channels are going to serve as fishing poles similar to your fishing routine as you are using content as your bait, putting the bait in front of the right eyes. Using hashtags to gain visibility for your initial rounds of syndication with relevant has tags for your business & content and don’t hesitate to bring your content into existing threads and discussions as content can gain you visibility. By performing so, it will improve your social reputation as an authoritative leader & gain trust among the audience, but the purpose of it, more importantly, it will maximize your potential external link & gain traffic to your site.
Refer this post for Social Profile Link Building